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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by protomech on Today at 11:34:32 AM »
Pretty much a 30-40% price cut across the board. EU price cuts are a little bit larger even, though only the 2014 bike is available. The 2013 Enertia Plus in the US also got a significant price cut, dropping it below the price of the Enertia Classic.

Pricing in the EU is before VAT, but this brings it very close to pricing parity for comparable gas bikes.

Consider pricing in Germany.
2014 Empulse 7,995 + 19% VAT = 9,514
2014 Triumph Street Triple ABS incl VAT = 8,440
2014 Ducati Monster 696 incl VAT = 8,790

Some thoughts:

1. This will swing many potential buyers that were undecided but serious, and pull forward a lot of purchasing decisions. Great for Brammo in the short term - they'll sell every bike they have already built. The primary goal might be to clear inventory, as I suspect the 2009 Enertia price cuts were intended.

2. Brammo's future sales are going to be hurt, if they simply introduce a 2015 Empulse with small tweaks at the original $16995 / $18995 pricing. Either Brammo will need to institutionalize some portion of the price cuts or introduce a significantly different new product in the future (RR, for example). Maybe a 2015 bike with ABS and 6 kW onboard charging would be sufficiently different.

Consider the price cuts to the original iPhone. Apple introduced the iPhone in January 2007 at $499 (4GB) and $599 (8GB), carrier-subsidized pricing. The phone was available in July 2007, and in September 2007 Apple dropped the 4GB model and cut prices on the 8GB model to $399 (again, subsidized).

Early buyers were not pleased - perhaps unreasonably so. Apple quickly extended a $100 credit to early buyers.

In June 2008 Apple introduced the iPhone 3G at new [subsidized] price points: $199 (8GB) and $299 (16GB).

I'm not sure Brammo can institutionalize the price cuts for the Empulse going forward. I vaguely recall a Brammo employee (who shall remain nameless ;)) saying there wasn't a ton of profit on the Empulse at launch. It's likely that the assembly process has been refined in the ~20 months the Empulse has been on sale, and Brammo may have been able to negotiate better pricing arrangements with its component suppliers. So we'll see.

3. Zero's pricing edge is gone. Even comparing only 2014 bikes, the 2014 Empulse is $11995, below the least expensive Zero S ZF8.5 at $12995. I think this only really matters for markets that are covered by both Brammo dealers and Zero dealers, and I think Zero has generally done a good job moving their 2014 bikes to this point. Zero may have to respond with a similar price cut to continue selling their 2014 bikes.

4. I want one :x
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by kingcharles on Today at 03:28:29 AM »
Wow! An Empulse for less than 10.000 including VAT is an amazing deal! (Consumers here only look at prices including VAT)

I can see many commuters doing their calculations again right now.

Regarding timing of this incentive for EU: I think it is perfect timing because they are starting to get some serious dealers now! If they would have done this introduction price in January than nobody could even test ride one. (Although it would have saved me 5k ;D)

Too bad that the riding weather is so horrible over here now. People must test ride these things!
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by EmpulseRider on August 22, 2014, 11:24:19 PM »
Pricing is now inline with what they originally planned to sell them for 10k, 12k, 14k but these all have the bigger battery. Brammo may have decided to raise the price to manage initial sales volumes in case there were any nasty recalls. This would also give them time to expand their dealership network and optimize the supply chain before going full bore on sales.

I hope they are also making room for the RR.

BTW, where has 860 gone? I know he was waiting for a price drop to buy...
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by Brammofan on August 22, 2014, 10:59:10 PM »
I agree, proto. It reminded me of the Enertia price drop, too. If I could afford a divorce, I'd be all over this.
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Off Topic / Re: Renovo electric sports coupe
« Last post by Brammofan on August 22, 2014, 10:55:53 PM »
*Shelby  ;)
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by EmpulseRider on August 22, 2014, 09:22:58 PM »
WOAH! 9995 for a new Empulse!? OMG I have to update the TCO calculator! TCO is gonna spank ICEs!
These prices are game changing!

Update: Updated: http://bit.ly/1t18RBX
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by protomech on August 22, 2014, 09:16:24 PM »
IMO this will clear out existing inventory .. and it'll be hard to go back without introducing a radically different product. Maybe we'll see an RR production bike and a shift to a more upscale market.

It's hard to go back to charging $19k for the R after cutting prices by $5k, unless there's a significant change ahead.
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by Gavin on August 22, 2014, 06:40:28 PM »
Sweet sweet sweet deal...I am envious...

G
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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by protomech on August 22, 2014, 06:04:04 PM »
:o

That's not a limited-time incentive, that's a fire sale. It's limited to the US, but there's a similar price reduction in the ROW (rest of world) here:
http://www.brammo.com/eu-incentives/

If you're looking for your nearest Brammo dealer - and you should be - here's a map of dealer locations.
https://mapsengine.google.com/map/edit?mid=zzt5Hf2d_rIk.kEvOcCXhcc_U

Reminds me a little of the Enertia price cut back in 2009, although that was not being pitched as a limited-time offer. Also interesting is Brammo's interest in selling 150k of the 1M EVs Obama wanted to put on the road by 2015.
http://www.motorcycle-usa.com/750/5031/Motorcycle-Article/Brammo-Electric-Motorcycle-Cut-to--7995.aspx

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Brammo News And Views / Re: Brammo End of Summer sale -
« Last post by littlefreak3000 on August 22, 2014, 05:38:45 PM »
OMG those prices!
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