An article in my newspaper today, published by Wheelbase Media, reports that Ford will invest $4.5 billion into is EV program over the next 5 years. By 2020, the company says, 40% of its nameplates will offer electrified versions of their vehicles. The first vehicle of this offering will be the next Focus Electric featuring an all-new direct current fast-charge capability that will deliver an 80% charge (and a 100-mile range) in about 30 minutes. The Focus Electric will also offer a "Brake Coach" feature that instructs the driver on how to smoothly use the brake pedal to maximize the energy captured through regenerative braking.
Gas prices and EV sales may be low (except in California) right now, but it does look like Ford is going all in on the technology. I hope the public will be appreciative.