I'll give a reason why Best Buy may not be the place for Brammo.
I went to the West Los Angeles best buy last week to look at the bike. I was on the bike, under the bike, along side the bike, behind the bike, in front of the bike, back under the bike, back on the bike. I did this for a good 30 minutes, easy.
I saw at least 7 different employees walk past me several times. I had at least 15 passes of employees go right by me. Two of them were managers and they passed by at least 4 times. Not one of them even looked at me. I'm hard to miss at 6 feet 4 inches tall and sitting on the bike which in smack dab in the middle of the store.
This is probably the most expensive ticket item in the store. I'm not a kid just hanging out wishing. I'm over 50, dressed nicely. My point is that I'm a person that would fit the profile of somebody that may be able to actually pay for one of these.
Not one of these employees thought to ask me if I wanted help. In fact, there were people standing next to me looking around, but NOT at any of the bikes, and they were asked if they could be helped to find something.
For me it didn't really matter, because I have been here and on other sites researching the bike and was happy to be left alone and explore the bike. But others might not have been willing to be treated like this.
Finally, a nice young lady came over and started to talk with me. She knew a bit about the bike and was kind and seemed like she wanted me to get the bike. But this was almost after 40 minutes of being in the store.
I took a friend in yesterday to show him the bike and the same thing happened except that this time, nobody asked me if we needed help. That young lady was not in site.
Loved the concept of Brammo considering these more of an electronic than a motorcycle from a consumer point of view. Very innovative and forward thinking.
But I suspect that these bikes will do better in a motorcycle store. People that go in looking for a regular bike might see these and test ride it and decide against a gasser and choose the Brammo.