Because this partnership has been a work in progress, benefits such as longer battery life are already in place, as evidenced by some of the claimed performance features built into the recently unveiled Empulse naked sportbike. In addition to availability nationwide through Best Buy stores, Brammo will soon have a traditional dealer channel. If Bramscher has his way, Enertias and Empulses will be sold alongside GSX-Rs and Gold Wings and YZ450s, not just stateside but around the globe.
“We’ve had several hundred queries from dealers,” Bramscher said. “We want to make sure we have the infrastructure to get products to them in a reasonable amount of time and manage parts and all that. Obviously, that’s part of the Flextronics deal.
“Flextronics allows us to be small, inventive, nimble and reactive, but still have the weight to swing around to get things done and product into global markets quickly. It feels like we already have an answer to the question, what are you going to do when the big guys get into this business? I’m hoping the answer will be grow market share and defend our position as a leader.”[img]Brammo Empulse Motorcycle
Empulse purchase? By partnering with Flextronics, Brammo can focus on product development and innovation, not ask if the right transistor is in the right place. Company CEO Craig Bramscher claims the things that have kept people from buying electric motorcycles have been cost and performance. That’s about to change, he says.
Empulse purchase? By partnering with Flextronics, Brammo can focus on product development and innovation, not ask if the right transistor is in the right place. Company CEO Craig Bramscher claims the things that have kept people from buying electric motorcycles have been cost and performance. That’s about to change, he says.
Brammo Partners with Flextronics - Industry News from cycleworld.com