The October 2019 issue of the American Motorcyclist Association's American Motorcyclist magazine features a cover showing the Zero SR/F and a statement saying: "Electric Motorcycles Reach a Turning Point". There is a long feature article titled "Charging Ahead", "Electric Motorcycles Pivot Toward Tomorrow", in the magazine discussing current electric motorcycle technology, brands and their future. The article is 6 pages long and starts on page 30 of the magazine.