Thanks for the article Richard. It's tough for the employees, perhaps the line they shut made the older style bikes and they have a new model coming? Here in the UK, they are offering promotions to the value of 700 to 900 pounds in the form of free Cypher upgrade, quick charger or luggage. Numbers of Zero motorcycles in the UK are low, 80-120 SR/S, 90-140 SR/F and perhaps 170 of the FSE and original S and DS models. Less than 50 Energica sold. 700 plus Sur-ron light bees sold so the market is with lighter cheaper bikes at the moment.