Competitor to Zero X, Brammo Engage (or Encite? can never keep them straight). Even smaller battery (2.0 kwh vs 3.0 kwh X, likely 3.0 kwh Engage). Still looks like a good time.
Also worth noting, this production bike is the first from a major manufacturer. I think the specs look weaker than what Zero and Brammo offer. But it's the first shot.