The reason I am excited about the Empulse is mainly its design, the fact I can plug it in to fuel it up, and the low maintenance. The Empulse is probably one of the most unique bikes on the market today, and that gets me excited to own one. Comparing it to a superbike seems pointless to me, the Empulse is not purposed for the track like the RR... with the Empulse, you really have to appreciate the design and the technology. Some people just dont understand this machine (yet), and I dont think there is really anything comparable on the market (yet)... but thats just my opinion.