Marzocchi, it's over!

[xylax]

Marzocchi, it's over!

http://www.motorevue.com/rubriques/actualites/marzocchi-c-est-fini/86247

April 23, 2015
Italian specialist of depreciation since 1949, Marzocchi just put the key under the door on April 14. The manufacturers and teams affiliated with the brand will live complicated months time to find a viable alternative.

Blow to Italian industry and the universe very confined specialized manufacturing depreciation. Since 14 April, the Bolognese company officially stopped its activities. This is the American company that Tenneco crushing blow fell.

Marzocchi partner since 2008, and despite the discussions launched in March with the unions, a viable solution to ensure the future of the brand has not been found. To the great misfortune of the 120 employees of the Italian brand, but also partners Manufacturers (22 motorcycle models would be affected) and the teams involved in the competition.

Marzocchi however continue to provide this little world while stocks ... What hold few months waiting, perhaps, a buyer motivated and passionate can take over the case and avoid the mark Marzocchi turns off permanently ...

[Brammofan]

That article is from April 2015.  Surprised that this is the first I've heard of it. I wonder if it was bought out or if they (and Polaris) just moved seamlessly to another supplier.

[Brammofan]

More on the company:

http://www.pinkbike.com/news/marzocchi-tenneco-for-sale.html

[Brammofan]

News of its demise were apparently premature.  Looks like Fox partnered with them:

http://www.pinkbike.com/news/marzocchi-now-2016.html

[roma258]

News of its demise were apparently premature.  Looks like Fox partnered with them:

http://www.pinkbike.com/news/marzocchi-now-2016.html

That was specific to their mountain bike division which was gobbled up by Fox. Doesn't look good for their motorcycle division (unless there's other stuff out there).

[Richard230]

I heard about Marzocchi going broke last year.  I think their fiasco with their electronic semi-active rear shocks that had to be recalled on thousands of ($$$) 2014 BMW R1200RT models, put them under due to a manufacturing error.  The RT had been introduced just a few months before when a shock shaft broke and all of the new owners were advised not to ride their bikes until the shock assembly (which cost something like $2500 each) could be replaced.  The owners were offered a replacement loaner, $2500 cash while their bike was sitting, or BMW would buy the bike back for what the owner paid for it. Bikes that were having their shocks replaced with a new assembly had to be picked up by a shipping company and taken to the dealer for installation of the replacement shock.  Apparently Marzocchi got socked with all of these costs and that likely resulted in them going broke and having to shut their doors.

BMW has now switched to Sachs shocks and forks for their motorcycles using their ESA semi-active electronic adjustment system starting in 2015.