Very expensive looking.
I'd guess they're just trying to capitalize on their name, because they are entering a space that already has lots of contenders, many of them high-quality, that offer folks that use e-bikes in utilitarian ways much more practical designs. E.g. no fender or rack or water bottle bosses, no integrated useful headlight. Of course HD wouldn't release other much more expensive models with these features...
Not being a person enamored of the Motor Company, I'll just have to wait for pricing and features to decide.
