This is a quote from Eric Buell, from an article on HellForLeather
"People say, 'Man, why are you going racing?' My answer is because it's the real deal.
I gotta prove that it's not just styling or an exercise. I gotta go race and I can't race in some special class, I gotta race against the best in the world. Let the chips fall where they may. That's it. That's the target we're taking on; that we can really build world class bikes in America. Not just cool concept bikes. The real thing. We can do it."
That's a pretty good philosophy that, I hope, guides some of thinking at Brammo.