Perhaps "waiting for a Brammo" was a common reason people gave for not buying a Zero, and instead of having people wait around for a few more months for a Brammo to show up, Hollywood Electrics would rather be selling bikes right now.
Still, that seems a bit risky to me, since if I want to buy a Zero for $1k less, it would appear that I just need to say that I'm waiting to buy an Enertia Plus. I would be pretty surprised Brammo failed to deliver one by October 31, so that would be a pretty safe bet. And if Brammo doesn't deliver, then heck, I was going to buy a Zero anyway.
Of course there could be some fine print that says that the bike has to be available by October 31 to the customer who bought the Zero, rather than available to any customer. If that were the case, then I would not be surprised if they didn't have to pay much at all. If Brammo is going to deliver the pre-orders before delivering to dealerships, then who knows when the first bikes will be available to the dealerships? Then only the folks who already have a pre-order (with a low number), might end up getting the $1k.
Finally, this looks like a little bit of prodding at Brammo. Get those bikes out before everybody who wants an electric bike ends up buying a Zero first.
One (very optimistic) outcome of the HE offer is that someone buys a Zero, gets the $1k, but turns around and sells it second hand (for $1k cheaper) when the Brammo becomes available. More e-bikes on the road! w00t!
In any case, I wish Harlan and his crew all the best. Sell electric motorcycles guys! Sell many, many of them!