David Salguero, the guy from Mission in the video, is one of the nicest guys in the industry. He was in the announcer's booth during the qualifying session of the TTXGP - ePower race at Laguna Seca last year and did a great job of helping the announcer understand electric motorcycles. To his credit, he did not 'dis' the other bikes or brands - just provided a factual, to-the-point narrative during the session.
I'm amazed that they let Leno ride the thing. Given that it's one of two working prototypes, it's probably valued in the high six figures.
The whole group that showed up to Laguna Seca was pretty amazing. They invited me and the TTXGP folks up to their RV for a barbecue the night following the first practice. There was a guy inside the RV, busily working on a laptop that had lots of graphs up on the screen. David indicated that the real secret to their success was what was going on inside that RV.
If they actually sold some motorcycles, I'd be sorely tempted to adopt the moniker of "MissionFan".