I think protomech is right. Jensen Beeler did a pretty awful job with the story, probably because he wrote as strict opinion and not as a journalistic report, but there are some issues with the way some companies, namely Zero, report their ranges. We already discussed this here to exhaustion, but this article only show me two things:
1) There is an urgent need for actual journalists covering the motorcycle industry, especially EVs (I have yet to read a real report on EVs. It's all either press releases or opinion articles/reviews). Maybe the problem is that you have lawyers with MBAs writing articles without proper journalism training...
2) All companies should do at least what Brammo did and report all the knowable ranges for their bikes. Having the 3 figures helps a lot.