Perhaps Brammo's biggest threat is obscurity. They want the TTXGP to be a race that people want to see. That means lots of teams, and some hard competition to race against. The Empulse RR's on the field had very little threat from the other teams; If Eric's bike hadn't had a glitch, the bikes would have easily made first and second place in the race. Even with multiple reboots, Eric still managed to make third place, and was gaining on Himmelmann on every lap.
If Lightning, Mission or Motoczysz shown up, they might not have been as ready to help. Then again, perhaps they would have, since I think that they would prefer to win in a race than win due to a minor technical issue.