Uh, so let's see, their rationale goes something like this...
Riding is dangerous because riders can't check their incoming email and text messages with both hands on the bars while trying to negotiate ever-changing traffic populated by drivers who are texting, emailing, and talking on their phones, so let's put information totally unrelated to the task of staying aware of their surroundings and focused on their riding right in front of them on their windshield which will draw their eyes to near vision and downward.
Yes, that should be marketed as a safety feature. Right. Gives new meaning to "killer app."
