The old Vectrix scooter had this feature. I never understood why nobody else used this in the electric motorcycle/scooter world. I thought at one time I had read or heard that Vectrix (and whomever bought the remains of the company) held a patent on the idea and wouldn't let anybody use it.
The application in the Vectrix worked flawlessly. At rest, the twist grip was in a neutral position. Roll the throttle forward and the scooter moved forward. Roll the throttle backwards and the scooter backed up. In motion, the same action provided regenerative braking. In addition, the Vectrix had no foot brake and used two hand brake levers on the handlebars. This is something that any shiftless bike (Zero should be listening) should have. Almost never needed to use the rear service brake with the regen. On my Vectrix, I swapped the brake levers so the left lever was the front brake and the right lever was the rear. Made it easier to modulate the throttle regen with your right hand and control the front brake with your left.