12.0 kwh / 185 miles gives you 65 wh/mile. That's lower than Brammo estimates for the Enertia Plus (6.0 kwh / 80 miles => 75 wh/mile), and much lower than the Empulse estimates (100 wh/mile).
The specs are pretty nice. AC motor means regenerative braking, J1772-compliant is very cool, more top speed than I would ever use on the street. CVT is interesting, considering most EVs are direct-drive. Probably accounts for some of the 530 lb weight.
For $44k? I'm not in the market for a Tesla Roadster or S either.
Brammo's pricing structure would put an Empulse 12.0 at $16k, and it could easily hit 120 mph.