I'm getting more and more psyched about this as time goes by. It's reminding me a lot of how Tesla (and the credibility of the 4 wheel EV segment as a whole) benefited when Toyota invested in the company. Before that happened, Tesla was a boutique brand with a vague future. Afterwards, it was a serious manufacturer with real promise. Not sure when the Model S was announced, but it was pretty close to the same time as this deal.
Aside from the "we want our bikes" angle, the whole idea of the leading manufacturer of snowmobiles and ATVs investing (rather heavily) in Brammo and its electric drivetrain tech, well, that's a major turning point.