I think the Empulse, if it keeps what we think is it's current suspension spec, will be compared to something more like a Ducati 748/749/848/799 to justify the price, compare torque curve instead of HP, and give an air of exclusivity. It will fall short in the performance department, but will make a much more practical commuter as many of the old foggies on the internet screamed for riser bars as soon as they saw the clip-ons on the prototype. If my Empulse comes with riser bars I'm sending it back!
I also feel that elmotos can't help but be fun weekend bikes and practical commuters. And not everyone lives in California (a different country unto itself) or in major cities. Actually, most people don't. I think the Empulse will have a much bigger market, if these folks can be reached and educated.
I am optimistic. Looking at the positive feedback I am seeing in sales and in the media about the new Zeros, the Empulse should be really popular.