Exactly, Brammofan
1less, production actually started in '08 and is still going on, so thats a good 4 year run. Tesla is going to continue Elon Musk's world domination plan with the production of the Model S sedan and Model X crossover. Like you, I would love to see the Roadster get into the hands of as many as possible, and I'm sure that Tesla will bring some iteration of it back in the future. However, continuing production isn't solely their choice. They decided to build on the Lotus Elise platform for its light weight and strength. It just so happens that Lotus plans to cease production of the current Elise soon