Well I'm not completely sure... I surfed a few websites for prices, I think I saw somewhere on this website it was around $60 each min. 10 per order and it went down from there if the qty doubles. There are a few other variables, the % of embroidery, size of the patch, reflective, etc. I would be willing to spend a few bucks on a high quality 12" Hi-Viz custom patch. Does anyone know someone who does this type of work? It would be helpful to try and get the highest quality and best price.