Cool!
Pouts.
Looks at his 2 copies sitting on the shelf (one from the launch party, one from a "caption this" contest). Feels left out. Starts bawling violently "Why! Oh, why do I never get anything cool!". Grabs old motorcycle key and starts jabbing it into his forehead.
Idea light goes on! Runs to mailbox. Oh, hey! A brown paper envelope from Brammo! Feels again like Brammo is really really cool...
OK, humor from my inner kid aside, this version does have more pages. I didn't read every caption, but I flipped through both and all the pages seemed to be there but the old version goes from the picture you see on p. 49 directly to that last picture of the Empulse in front of the headquarters. 50-54 look like the new content (and at least one page had the layout flipped). The color in the new version is also more subdued and natural - in the old book everyone looked a bit orange like they had been exposed to nuclear radiation or a fake spray-on tan.
(Oh, and the old version was hard-bound, but that was a bit overkill for a booklet this thin so I'm glad they are now going with a handier format, especially if that was part of what improved the color...)
(And, technically my second copy isn't on the shelf, I donated it to Scuderia West so they'd have more marketing material, but that didn't make as good a visual for my inner child's tantrum.)