Just saw this over on craigslist. I hadn't heard of one of these before:
The Joey Lift Motorcycle carrier:
Joey Lift Motorcycle Carrier - $800 (Enid, OK)
Date: 2010-11-21, 11:15PM CST
Reply to: sale-awmrt-2073473735@craigslist.org [Errors when replying to ads?]
Joey Lift Motorcycle Carrier, take your bike with you everywhere you go, will haul 1000#. attaches to the receiver hitch. Works great, and very easy to use. Used 6 rimes. Includes optional floorboard and ramp. much easier to use and park than a trailer, and better gas milage than a trailer. $800. or will trade for a gas golf cart.. call 405-306-2110
And the pics:
This would be more expensive (and heavier) than the MX Hauler.
And damn... why is it so hard to find on the internets?
Looks like it is ratchet-strapped at the bottom (to the bumper or frame) and at the top (to the braces in the edge of the pickup bed). I doubt it would work with my Honda Pilot, but I like the whole, drive on, lift, lower, drive off, design.