When I first saw the tweet that said "Check it out! We've updated our Facebook page to the new timeline." I thought for a moment that they had somehow put a Brammo Production Timeline on Facebook. (Wouldn't that be awesome?!) Alas, it was mere wishful thinking, and instead, I get a rather confusing Facebook layout. yay..?
After looking at it for long enough I kind of got used to it. At least it makes a bit better usage of the screen. I.e. I can see posts in two columns rather than only one. I find that changing the setting from "Highlights" to "Posts by Page" filters out the uninteresting stuff.