Given the choice between the two, I would rather see Brammo produce bikes than IPOs. Hopefully they are not in conflict.
WSJ article was short on details, it's not clear if this is pie-in-the-sky thinking or if an IPO is the next round of funding Brammo will seek. I hope they have a successful launch of the production Empulae and Enertia Plus before they divert any attention to an IPO.