No, I'm not a BMW owner; my lay understanding was their bike markup wasn't as high.
Ex:
Yamaha R1: $13590
BMW S1000 RR: $13950
Kawasaki ZX-10R: $13799
Suzuki V-Strom 650: $7499
BMW G 650 GS: $7350
BMW F 650 GS: $9195
Kawa KLR 650: $6149
The G 650 may be closer to the KLR (650 single) and the F 650 may be closer to the V-Strom (650 twin), which does look like a larger markup. I'm not really familiar with those bikes, so I may be well off.
Class-leading maxi-scooters:
Yamaha TMAX 500: $8590
Suzuki Burgman 650: $8690
Honda Silverwing 582 ABS: $9099
The BMW maxi-scooter has threefour things that really stand out over the Enertia Plus:
* 230v charging, likely 2kw+
* more powerful (?), liquid-cooled (?) motor
* regen braking, nominal 10-20% range extension
* two-up riding, this is pretty big; you won't do any touring of course, but fantastic for riding around campsites or whatnot
I imagine the ranges will be very similar. Enertia Plus likely gets 60 mi/100 km at 40-45 mph, 40-45 mi/70 km at 55-60 mph. If BMW is listing the 100 km range at 100 km/h then it must be much slippier in the wind or must have a much larger battery (8+ kwh).
Add $2k for the extra features over the 2011 Enertia Plus, add +20% for roundel markup. You're still talking only $13200.
I stand by the assertion that $20k is out-right insane for a 6 kwh scooter, and $15k is a bit loony. BMW or no : )