This was a bit of a one-of-a-kind video for them, and, if I had to guess, it was more about Brian doing this on his own than Brammo doing a video.
That 'extra click' in the key position was one of those things that seemed to be a common complaint from the brand new owners. I think with the Enertia Plus, since they got rid of the tank button, the display will light up with "Charging" as soon as the key clicks into position. An improvement in design and function, for sure.