My 36kwh figure was a theoretical figure - I saw it in a couple of places, including a couple of sources that demonstrated where the EPA derived their figures from and you can find it here:
https://en.wikipedia.org/wiki/Gasoline (more precisely 36.6 kwh).
The other figures are conversion based and assume various efficiencies:
The 33.7 figure assumes a 92% conversion rate.
The 34.7 figure assumes a 95% conversion rate.
Neither of those is achievable in a power plant, though - not even close. This is why I was focused on what is installed in the vehicle vs. what it does with it.
The one overwhelming reason I do that is that it is possible for me to have 0 "loss" power in my EV. All it takes is installing a solar panel (possibly some wind turbines or some other renewable generation equipment depending on location). Sure, the solar panel is not 100% efficient in turning sunlight into electrons, but it doesn't kill dinosaurs if it loses some free electrons between my roof and my battery pack.
Tank to road compares to battery pack to road and all other comparisons make assumptions about the power infrastructure that are constantly changing. If you want to use MPGe then you have to consider what process they are assuming with such a high conversion rate (I believe it is burning it and heating water, but that doesn't propel a car). If I get my energy from the sun, or hydroelectric, or wind then why should my energy, when compared to a gallon of gas, be modified by some real or theoretical fossil fuel conversion rate? If I produce my electrons myself, then what does any real world generator scheme have to do with what happens when I twist my wrist?
The ICE driver is "given" 36.6 kwh worth of energy. There was a lot of power used to get that chunk of energy to them and then on top of that they fumble it badly inside their engine compartment. The Empulse is bestowed with 9.3 kwh of nominal energy. It probably drew more than that out of the wall, and that is fair game for some other analysis, but when it's "tank" was "full", it had 9.3 kwh of energy in it (or would a better comparison be the 10.2 kwh figure?).
Tesla has a nice web page that shows where various regions of the country get their electric power from. If you are in the Northwest your ICE competition should not get a break by underestimating their fossil fuel waste because it has nothing to do with where your electrons came from (
http://www.teslamotors.com/goelectric#electricity).
And, installing your own renewable power generation trumps any lines you may want to draw as to how to calculate efficiency of charging.