So... What would you like to see in a new Empulse video or videos? Maybe include some examples of your favorite current motorcycling videos on YouTube?
Here's what I think is the best produced e-moto video to date:
The production and art quality is pretty high on your example, but the key questions people would love to see answered with their own eyes on video are these:
1) How does the 6-speed IET change performance over the original design? (AKA -- remind us again why exactly is it that we're still *patiently* waiting for the re-design?) For that video, I would picture something where you run the original prototype against the 6-speed IET in a straight line race. Either the classic Top Gear shot showing the start, then have a fixed camera on the finish line showing the gap. Or a rear swing-arm camera shot from the original prototype, showing the 6-speed pull away with the original prototype in the foreground in 1/4 to 1/3 of the screen on one side.
2) How does the Empulse square up against a gasser? This of course is a tough one, because it can be tricky to use another manufacturer's products in your own video. It could be anything from a simple off the line shot, to a helicopter-style shot of a 40-60 or 60-80 roll-on in 3rd gear. Winning isn't even the point. Showing it can hold its own is the point. In fact, a "same as" kind of shot showing a tie would be even more informative than pulling ahead. The feel of the shot should be 2 buddies both enjoying motorcycling the same while hanging out together. One on a gasser, one on an EV and everything is copacetic and laid back. The choice of comparable gasser would be a big question. I think everyone expects to see it hold it's own against an SV650 or something similar. If you can get video of that happening, that's a promise kept immortalized on-screen.
3) Wheelies, stoppies, and burn-outs. Not a lot of them, just enough to show it can do it. Maybe cutting in with a brief second of these between longer shots. There doesn't need to be step-by-step mechanics of the whole process of doing a wheelie, stoppie, or burnout from start to finish.
4) Something that reminds folks that what is special is that not only can it do items 1-3, it's also green (no polar bears, please). That's the hardest shot. It can't be anything showing plugging in compared to gassing up. That could backfire. Maybe something like a golden-light open road shot, pulling back and panning to a wind farm spinning in the sun in the background. Or a Solar array shot, pulling back to an Empulse rocketing away from a stop in the foreground, and the camera following the bike away. Negative shots of gassers or gasoline references could backfire too. I think it's better to just stay with a positively-charged video. (sorry for the bad pun...).
These suggestions might be a little bit too literal for the kind of video you might have in mind. But it would help all of us to explain to other folks why this bike is nothing like anything else out there.
