It grows on you...still would want 2 seats. Looks like a good "small person" bike. Probably heavy, but lower cog will help.
As for looking zeroesque...black with red tire accents and a big ass belt...but I don't think this is done with zero. I still lean mission motors parts.
I wonder if Brammo will release a cruiser...or Victory?
It loses the shifty...but I'm thinking few electrics will be shifty in the future. All the high speed race bikes (RR, Mission, Lightning, Mugen etc) are single speed. Less complexity, less mess, less weight...and not really needed with all the torque a high voltage electric motor can give.